Daimler Truck North America’s eCommerce Platform Reaches $1 Billion in Retail Sales
PORTLAND, Ore. –Apr. 13, 2023 – Daimler Truck North America’s (DTNA) eCommerce platform, Excelerator, reaches $1 billion in online retail sales of DTNA Parts, a comprehensive line of replacement parts, maintenance items and accessories for medium- and heavy-duty commercial trucks and buses. This milestone also brings with it a new best-in-class digital catalog, PartsProX, featuring an improved user-functionality for customers and dealers.
“Reaching the $1 billion mark in retail sales is a significant milestone, and one that is only possible because of the collaboration between our team and our dealer network,” said Drew Backeberg, senior vice president of aftermarket at DTNA. “Together, we’re committed to keeping our customers’ trucks on the road by providing the specific parts they need quickly. We will continue on improving the purchase experience with additional site enhancements over the next few years.”
Launched in 2020 to streamline the parts ordering process, Excelerator provides a convenient online purchase experience for medium- and heavy-duty trucks as well as electric and conventional school bus parts.
“As our customers’ buying habits change, we needed a powerful eCommerce tool to meet their needs. With Excelerator, we have a best-in-class selling tool that has truly changed the game for our customers and our internal dealership employees,” stated David Guidry, parts director for the Lonestar Truck Group.
Available 24/7, users can search, find and buy over 800,000 parts on demand to keep their fleets moving. Parts are picked up or delivered same day or next from one of over 600 Freightliner, Western Star and Thomas Built Buses dealerships across the nation.
New Industry Leading PartsProX Catalog
To enhance the customer experience, Excelerator now features the PartsProX catalog, a best-in-class digital catalog that improves the speed and efficiency of purchases. It replaces the previous catalog and includes several customer-driven enhancements:
Multiple search options to easily find parts by using the new tag feature or by searching within a parts category.
The Interactive Bill of Materials (BOMs)determines all compatible parts needed to assemble a unit or system.
Digital images and part attributes ensure the right part for the repair.
Real-time inventory availability.
Supersedures help customers with awareness of all the new and better part replacements.
Additional resources are available on the digital platform to access training and supplier information.
Recent Enhancements
The DTNA team is continuously updating Excelerator features. Recent examples include:
My Garage – allows users access to their fleets, locating needed parts for one or multiple trucks quickly and easily.
‘Frequently Bought Together’ Feature – provides insights to parts that could be purchased together.
Additional parts filters – improved search experience to shop by color, dimensions, part type and more.
DTNA Parts icons – readily identifies Genuine parts from Detroit, Freightliner, Western Star and Thomas Built Buses, Premier parts from trusted supplier partners, and Value parts from Alliance Parts, all compatible with searched parts.
Accessibility enhancements – make it easier for the visually or otherwise impaired to navigate the site.
DTNA Parts powered by Excelerator is Daimler Truck North America’s (DTNA) comprehensive line of replacement parts, maintenance items and accessories for DTNA and all-makes medium- and heavy-duty commercial trucks and buses. DTNA Parts includes three parts classifications: Genuine, Premier and Value.
Genuine DTNA Parts are superior-quality parts designed for precise fit and flawless function in DTNA vehicles, providing unparalleled performance, efficiency and reliability.
Premier DTNA Parts are high-quality aftermarket and remanufactured parts from trusted Original Equipment Suppliers (OES), offering reliable operation and proven durability.
Value DTNA Parts are quality parts and accessories for all makes and models that are simple to obtain and easy on the budget, delivering the most value on the road
About Daimler Truck North America
Daimler Truck North America LLC, headquartered in Portland, Oregon, is a leading provider of comprehensive products and technologies for the commercial transportation industry. Daimler Truck North America designs, engineers, manufactures and markets medium- and heavy-duty trucks, school buses, vehicle chassis and their associated technologies and components under the Freightliner, Western Star, Thomas Built Buses, Freightliner Custom Chassis Corp and Detroit brands. Daimler Truck North America is a subsidiary of Daimler Truck Holding AG (DTG), one of the world’s leading commercial vehicle manufacturers.
