Chris Backeberg Appointed President of Daimler Trucks Remarketing
Portland, Ore. (Jan. 7, 2025) –
Daimler Truck North America LLC (DTNA) today announced the appointment of Chris
Backeberg as president of Daimler Trucks Remarketing (DTR), effective January 6,
2025.
In his new role, Chris will oversee all aspects of
DTNA's used truck operations, including the continued development of the
SelecTrucks premium used truck brand and retail network, which includes both
corporate-owned and dealer-licensed stores. This role is crucial for the
overall success of Freightliner and Western Star market share and residual
values. Chris's responsibilities will encompass strategic fleet deal
involvement for used truck trade and residual commitments, risk portfolio
management, inventory management, pricing, warranty, training, marketing, and a
multi-channel sales strategy.
Chris Backeberg brings over 20 years of experience
with Daimler Truck, having held various roles in Sales and Marketing. He began
his career with Daimler in 1998, working in a product role with the former
Sterling brand. Throughout his tenure, Chris has held positions in field sales,
marketing, and business excellence, working with nearly all of DTNA's products.
His most recent role was director of digital experience marketing, and prior to
that, he served as director of national accounts. Chris's extensive internal
and external network of both on-highway and vocational customers will be
invaluable as he navigates the challenges and opportunities of his new role.
“Chris's
extensive experience and deep understanding of our industry make him the ideal
leader for Daimler Trucks Remarketing,” said David Carson, senior vice
president of sales and marketing, DTNA. “We are confident that under his
leadership, Daimler Trucks Remarketing will continue to thrive and deliver
outstanding results for our customers and stakeholders."
Chris holds a bachelor's degree in Communications,
Advertising from Washington State University.
For more information,
visit northamerica.daimlertruck.com.
Daimler Truck North America LLC,
headquartered in Portland, Oregon, is a leading provider of comprehensive
products, services and technologies for the commercial transportation industry.
Daimler Truck North America designs, engineers, manufactures and markets
medium- and heavy-duty trucks, school buses, vehicle chassis and their
associated technologies and components under the Freightliner, Western Star,
Thomas Built Buses, Freightliner Custom Chassis Corp and Detroit brands.
Daimler Truck North America is a subsidiary of Daimler Truck Holding AG (DTG),
one of the world’s leading commercial vehicle manufacturers.
